Intercultural communication is often reduced to translation. Yet language is never neutral. It carries histories, power structures, and cultural meanings.
In journalism, cultural work, and international cooperation, communication is not only about what is said, but how it is said. Context shapes meaning.
Language as a structure of meaning and power
Language influences how we perceive reality. Words, narratives, and tones are shaped by cultural and historical contexts.
What seems neutral in one setting may appear distant or dominant in another. Intercultural communication requires awareness of these differences.
Translation is not enough
Literal translation rarely captures the full meaning. Language contains implicit layers — collective memory, social hierarchies, cultural codes.
Without context, communication remains incomplete and can lead to misunderstanding.
A professional responsibility
Communication actively shapes public perception. It is not neutral.
Intercultural practice requires listening, reflection, and the ability to question one’s own perspective. This is essential for credibility.
Between Europe and Africa
These dynamics become particularly visible in international cooperation. Differences in history, expectations, and structures influence communication processes.
Institutions such as the Goethe-Institut and Institut français show that sustainable collaboration depends on dialogue and mutual understanding.
Conclusion
Intercultural communication is not a secondary skill. It is a fundamental approach.
When understood as a relational process, it creates space for meaningful exchange and long-term understanding.
